What Marketing Strategy Has Helped You Attract New Clients?
To uncover effective marketing strategies for legal and consulting professionals, we asked various experts for their top insights. From hosting educational webinars to utilizing LinkedIn content strategy, here are eight strategies shared by founders and managing partners to help attract new clients and grow your business.
- Host Educational Webinars
- Leverage LinkedIn Live
- Manage Online Reviews and Testimonials
- Create Comprehensive Educational Web Pages
- Focus on Quality Service
- Emphasize Thought Leadership
- Understand Client Needs
- Utilize LinkedIn Content Strategy
Host Educational Webinars
Here in our firm, I've seen how effective educational webinars have been in attracting new clients and growing our medical-malpractice practice. Our firm at times hosts online seminars on topics like 'Understanding Your Rights in Medical Malpractice Cases' or 'Navigating the Legal Process After a Medical Error.'
These webinars provide valuable information to potential clients and showcase our attorneys' expertise. We invite medical professionals to co-present, adding credibility and depth to the discussions. By offering these free, informative sessions, we've built trust with our audience and positioned ourselves as leaders in our field. Attendees often reach out for consultations after the webinars, having gained a better understanding of their situations and our firm's capabilities.
This approach aligns well with our mission of seeking justice for those harmed by medical negligence. It allows us to educate the public while demonstrating our commitment to fighting for just compensation through the court system. The webinars have become a cornerstone of our marketing strategy, helping us connect with clients who truly need our services.
Leverage LinkedIn Live
As a marketing consultant, one promotional marketing tactic that I used to attract new clients and grow my business is LinkedIn Live. I created a presentation based on a popular topic that I get a lot of questions about—social media best practices for small businesses. I promoted the LinkedIn Live five times before the digital event, then sent connection requests or LinkedIn InMails to attendees who asked a question or made a comment throughout the presentation.
The simple act of following up with connections or InMails made a difference. We were able to take the conversation offline and chat face-to-face, helping me attract them as a new client or gaining a referral to a new client. As a consultant, authentic connection with new people is always a winning strategy to attract new clients and grow your business—it's all about adding value and being authentic to foster relationships with others. People will always do business with those they know, like, and trust. Creating connection points is a fast and easy way to increase the know, like, and trust factor—and to effectively promote your brand.
Manage Online Reviews and Testimonials
In today's digital age, online reviews and testimonials have become indispensable tools for attracting new clients and building a strong professional reputation. By actively managing our online presence and encouraging client feedback, we've been able to significantly enhance our firm's visibility and credibility. One of our primary strategies involves optimizing our firm's profile on platforms like Google My Business, Yelp, and Avvo.
We ensure that our business information is accurate and up-to-date, including our address, phone number, website, and practice areas. Additionally, we actively solicit reviews from satisfied clients, as positive testimonials can significantly impact our search-engine ranking and overall online reputation. To encourage clients to share their experiences, we implement a systematic approach. Following case closure, we send personalized emails thanking clients for their trust and requesting a review. We also provide clear instructions on how to leave a review on various platforms.
By making this process easy and convenient for clients, we've seen a steady increase in positive reviews. We also leverage client testimonials on our website and marketing materials. By showcasing genuine feedback, we can demonstrate our firm's commitment to client satisfaction and build trust with potential clients. We also highlight specific examples of how our services have helped clients achieve their goals.
Incorporating online reviews and testimonials into our marketing strategy has also yielded impressive results. By actively managing our online reputation and encouraging client feedback, we've been able to attract new clients and also strengthen our brand and solidify our position as a trusted leader in family law.
Create Comprehensive Educational Web Pages
For me, creating comprehensive, educational web pages like our "Asbestos Exposure" section has been a highly effective marketing strategy for attracting new mesothelioma clients. This page serves as a one-stop resource for people seeking information about asbestos exposure, its health risks, and legal options.
The strategy works well for several reasons. Firstly, it provides valuable, detailed information to people who are often searching for answers during a stressful time. The page covers everything from what asbestos is and where it's commonly found, to the health risks associated with exposure and how to seek compensation. This depth of information establishes our firm as a knowledgeable and trustworthy source.
Secondly, the page is optimized for search engines, helping us rank well for key terms related to asbestos exposure and mesothelioma. This increases our visibility to potential clients who are actively seeking this information online.
We've seen a significant increase in organic traffic to this page, with visitors spending considerable time engaging with the content. More importantly, we've noticed an uptick in qualified leads coming through our website, with many potential clients mentioning specific information they found on this page.
By focusing on educating our audience rather than just promoting our services, we've been able to attract more informed clients who are ready to take legal action. This approach not only grows our business but also aligns with our mission to support and empower those affected by asbestos exposure.
Focus on Quality Service
Reviews are incredibly important because prior clients often do a better job explaining to future clients the level of service and excellence they can expect from my firm. When potential clients see positive reviews, it builds trust and credibility, which is crucial in the legal and consulting professions.
Our business model is designed to keep our case count low, allowing us to treat each case as our only one. I understand that my clients only have one case—their own—and that’s the only case they care about. This perspective drives us to allocate whatever time and resources are necessary to achieve the best possible outcomes for our clients. Whether it's a petit theft or a murder case, we handle every matter with the same level of importance and dedication.
I always make sure that my primary foundation is to provide the best legal service possible. My philosophy has always been quality over quantity in every aspect of my practice. At our firm, we are committed to putting the quality of our services ahead of the quantity of cases we take on. This commitment to excellence naturally leads to satisfied clients who are willing to share their positive experiences.
By focusing on delivering top-notch legal services, I create a strong reputation that is reflected in the reviews and testimonials of my clients. This approach not only attracts new clients but also reinforces the trust and loyalty of existing ones, ultimately driving sustainable growth for my business. Everything else, including client acquisition and business growth, falls into place when the focus remains on providing exceptional service.
Emphasize Thought Leadership
One marketing strategy that has been instrumental in attracting new clients and growing Aryo Consulting Group is our emphasis on thought leadership and content marketing. We consistently produce high-quality, data-driven insights and analyses on current business trends, market dynamics, and strategic best practices. This content takes various forms, including white papers, industry reports, webinars, podcasts, and articles published on respected platforms.
Our goal is to establish Aryo as a go-to source for valuable, actionable knowledge that helps executives and decision-makers navigate complex challenges and seize opportunities. By freely sharing our expertise, we demonstrate our capabilities and build trust with potential clients before any formal engagement.
This content-marketing approach has been remarkably effective in generating inbound leads and fostering connections with prospective clients actively researching solutions. Many companies have reached out after consuming our content, impressed by our strategic depth and industry acumen. The relationships often evolve into consulting projects once they recognize the value we can deliver.
Additionally, our thought-leadership efforts enhance Aryo's visibility and credibility within our core markets. This reputational capital is invaluable, as companies are more inclined to hire consultants perceived as authoritative experts in their field. Overall, our focus on creating and disseminating insightful, substantive content has been a key driver of our firm's growth trajectory.
Understand Client Needs
One marketing strategy that’s really helped me attract new clients is simply getting to know them. I dive into understanding their unique needs and challenges, and then I tailor my solutions to fit just right. It’s like finding the perfect pair of shoes – when it fits, you just know! By focusing on their specific pain points, I build trust and long-lasting relationships. Plus, I keep an eye on the latest data to make sure my strategies stay sharp and relevant. It’s all about making it about them, and that approach has made all the difference for me!
Utilize LinkedIn Content Strategy
All of my clients are on LinkedIn (we do work remotely). Knowing this, I was able to put together a content strategy that focuses on regular posting of my insights and content that's valuable for my followers. I then go out and build relationships with peers, competitors, and even prospects by making connections, commenting on posts, and introducing people in my network to one another.
This combo of content/connecting wins me new clients every month. And it's sustainable. There are some automations in there to make things less tedious. But by investing in sharing my knowledge and growing my network on LinkedIn, my business is hitting all of its growth goals for the year. No awkward networking parties required.
